| Lost in the crowd?
Do potential customers NEVER find your
website when searching on Google, MSN and Yahoo?
Why is this
happening?
The Problem
Well probably most of the problem is down to your
choice of keywords that you are using in your Header text you
have chosen Keywords for the Description & Keyword fields that
precisely represent your business. For example, if you run a
Plumbing business you probably have the word PLUMBER in these
fields. Great - if you top the search engines you will get 5,000
hits per day and will be working 24 hours a day to keep up with
all the work. But unfortunately there are 17 Million websites
using that same keyword - so the chances of Mrs Smith, who's
pipe has just burst, finding you is pretty remote.
The Solution
The solution is simple -
use keywords phrases that are more obscure. For example
LOCAL PLUMBER - this gets about 10 searches per day - but there
are only 80,000 sites using it.
Okay so there will be fewer
people searching for these phrases - but there will also be far
fewer website using these keywords. If you have a 20 page
website - and each page is optimised - there is every chance
that each page will achieve say 10 hits per day - that's 200
potential customers actually visiting your site!! With 50 pages
- using carefully selected words - you could have 500 visitors
each and every day!!
Make sure that you include
these phrases about 5 times on the webpage you are using.
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